Privacy Policy

Last Updated: January 1, 2024

At Electric Fireplace Store, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website electricfireplacesale.com or make a purchase from us.

By using our website, you consent to the data practices described in this policy. We encourage you to read this Privacy Policy carefully to understand our views and practices regarding your personal data.

Information We Collect

We collect several types of information from and about users of our website, including:

Personal Information

• Contact details (name, email address, phone number)
• Billing and shipping addresses
• Payment information (processed securely through our payment gateways)
• Purchase history and preferences

Technical Information

• IP address and browser type
• Device information and operating system
• Website usage data through cookies and similar technologies
• Referring website addresses

Communication Information

• Correspondence when you contact our customer service
• Product reviews and feedback
• Newsletter subscriptions

How We Use Your Information

We use the information we collect for various purposes, including:

• To process and fulfill your orders for electric fireplaces and accessories
• To provide customer support and respond to your inquiries
• To personalize your shopping experience and recommend products that may interest you
• To improve our website, products, and services
• To send you marketing communications (where you have consented to receive them)
• To prevent fraud and enhance the security of our website
• To comply with legal obligations

Data Sharing and Disclosure

We respect your privacy and do not sell, trade, or rent your personal information to third parties for their marketing purposes. We may share your information in the following circumstances:

• Service Providers: We share information with trusted third parties who assist us in operating our website, conducting our business, or servicing you, such as payment processors, shipping carriers, and IT service providers. These parties are contractually obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
• Legal Requirements: We may disclose your information when required by law or in response to valid requests by public authorities.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• With Your Consent: We may share your information with third parties when you have given us your explicit consent to do so.

International Data Transfers

As we serve customers worldwide (excluding Asia and select remote regions), your personal information may be processed in countries outside of Canada, including the United States and European countries. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized or unlawful processing, accidental loss, destruction, or damage.

Our security measures include:

• SSL Encryption: All data transmitted during payment is encrypted using Secure Socket Layer (SSL) technology
• PCI Compliance: We adhere to strict Payment Card Industry Data Security Standards
• Secure Payment Gateways: We use trusted, industry-leading payment processors
• Fraud Monitoring: 24/7 systems monitor for suspicious activity
• Limited Data Retention: We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements

We never store your complete credit card information on our servers. Your payment details are processed through secure, certified payment gateways that meet the highest industry standards for data protection.

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: You can request access to the personal information we hold about you
• Correction: You can request correction of any inaccurate or incomplete information
• Deletion: You can request deletion of your personal information in certain circumstances
• Restriction: You can request restriction of processing of your personal information
• Objection: You can object to processing of your personal information in certain situations
• Data Portability: You can request transfer of your personal information to another organization
• Withdraw Consent: Where we rely on consent to process your personal information, you can withdraw that consent at any time

To exercise any of these rights, please contact us using the information provided in the “Contact Us” section below.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

We use cookies for the following purposes:

• Essential Cookies: Necessary for the website to function properly
• Performance Cookies: Collect information about how visitors use our website
• Functionality Cookies: Allow the website to remember choices you make
• Targeting Cookies: Used to deliver ads relevant to you

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

Children’s Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Thank you for choosing Electric Fireplace Store. We’re committed to providing not only quality electric fireplaces but also a secure and privacy-respecting shopping experience.